Strategic creative, communications and content leader with extensive experience translating complex brand architecture and organisational initiatives into clear, engaging and audience-focused communications.
Experienced in developing multi-channel content strategies, editorial frameworks and integrated communications programs across digital, social, video, events and stakeholder engagement channels. Proven ability to lead multidisciplinary teams, manage complex content ecosystems and deliver campaigns that build understanding, engagement and confidence among diverse audiences.
Strategic Communications
Visual communications strategy
Hybrid team collaboration
Editorial and content strategy
Audience-focused communications
Campaign planning and delivery
Content & Channel Strategy
Multi-channel communications ecosystem management
Digital content strategy
Graphic design, video and multimedia production
Social media and community engagement
Event and milestone communications
Leadership & Delivery
Creative and content team leadership
Cross-functional collaboration
Vendor and agency management
Budget and production management
Project delivery in complex environments
Clients
Victorian Government (VIDA Roads)
Virgin Pulse (now Personify Health)
JG King Homes
Philanthropy Australia
Sunnyfield Disability Services
A.G. Coombs
Pazstone for Bunnings
Viridian
Oakwood Products
ALDI Australasia
General Mills
Mondelez
Pacific Brands